From Tree to Test Match.

Built in the Netherlands. Trusted Worldwide.

Williams & Co is one of the only bat makers on earth growing, pressing and crafting cricket bats entirely in-house using Certified Dutch Willow.

No middlemen. No imports, just homegrown and real craftsmanship.

From seed to bat

Most bat companies buy their willow.
We grow ours.

✓ plant the trees

✓ harvest the logs

✓ split our own clefts

✓ press, shape and finish every bat ourselves

That control means better consistency, better value, and bats players genuinely love picking up.

No shortcuts. No outsourcing.
Just wood — hands ~ bat.

Same Performance. Better Value.

Direct manufacturing — no importer markups

Grown Locally

Sustainable Dutch Willow, Shorter supply chains, Lower footprint

Handmade In-House

Pressed, shaped and finished by real bat makers — not factories.

Built Like Bats Used To Be

Hi — I’m Lucas. I 🏏 bat is.

Pressed properly

Shaped by CNC for accuracy

Finished by hand for feel

Knocked-in and match ready.

Because machines give consistency, Hands give character.

You get both.

Have a question?

For more information you are welcome to contact us

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