From Tree to Test Match.
Built in the Netherlands. Trusted Worldwide.
Williams & Co is one of the only bat makers on earth growing, pressing and crafting cricket bats entirely in-house using Certified Dutch Willow.
No middlemen. No imports, just homegrown and real craftsmanship.
✓ plant the trees
✓ harvest the logs
✓ split our own clefts
✓ press, shape and finish every bat ourselves
That control means better consistency, better value, and bats players genuinely love picking up.
No shortcuts. No outsourcing.
Just wood — hands ~ bat.
Same Performance. Better Value.
Direct manufacturing — no importer markups
Grown Locally
Sustainable Dutch Willow, Shorter supply chains, Lower footprint
Handmade In-House
Pressed, shaped and finished by real bat makers — not factories.
Built Like Bats Used To Be
Hi — I’m Lucas. I 🏏 bat is.
Pressed properly
Shaped by CNC for accuracy
Finished by hand for feel
Knocked-in and match ready.
Because machines give consistency, Hands give character.
